Rising Popularity of Cold Brew Coffee in India

The cold brew coffee market, particularly in India, has been witnessing phenomenal growth. Recently, cold brew coffee emerged as a favorite among Indian coffee enthusiasts. With rising temperatures and a demand for refreshing drinks, many have embraced this smooth, invigorating beverage. The growing interest in coffee among Indians has spurred a new market for cold brew beans with unique flavors and brewing methods that cater to diverse consumer preferences.

Understanding Cold Brew Coffee

Cold brew coffee is made by steeping coarse-ground coffee beans in cold or room-temperature water for an extended period—typically 12 to 24 hours. This process extracts the flavors without the acidity or bitterness often associated with hot brewing methods, resulting in a smooth, intense coffee concentrate that can be enjoyed straight, with milk, sweeteners, or flavored syrups.

The Growing Popularity in India

While South Indian filter coffee has long been a staple, international coffee trends are gradually making their mark in urban Indian coffee culture. Cold brew is now found in cafes and specialty coffee shops across cities like Bangalore, Mumbai, and Delhi, appealing to the younger generation seeking alternatives to hot coffee or something more refreshing.

Sourcing Cold Brew Coffee Beans

The flavor profile of cold brew coffee relies heavily on the quality of beans. In India, coffee is predominantly grown in Karnataka, Kerala, and Tamil Nadu, known for producing high-quality Arabica and Robusta beans. Today, local growers and specialty roasters are experimenting with varieties ideal for cold brewing, focusing on beans with natural sweetness and low acidity.

Best Varieties

Arabica

Known for its smooth and complex flavors, Arabica beans are popular for cold brews due to their inherent sweetness.

Robusta

Though generally bolder and more bitter, Robusta beans are favored by some for their robust flavor and higher caffeine content.

Artisanal Roasting Styles

In India, artisanal roasting techniques are supporting the cold brew trend. Roasters are creating specific blends tailored for cold brewing, optimizing roast profiles to enhance sweetness and reduce bitterness. Generally, light to medium roasts are preferred, as they retain fruity and floral notes, making the drink refreshing.

Homemade Cold Brew

Making cold brew coffee has become a fun activity for many Indian coffee enthusiasts. It requires only simple equipment and minimal ingredients. Here’s a basic guide:

Ingredients

- Coarsely ground coffee beans (about 1 cup)
- Cold or room temperature water (4 cups)

Instructions

1. Combine coffee grounds and water in a large glass jar or pitcher.
2. Stir gently to ensure all grounds are fully soaked.
3. Cover and let steep in the refrigerator or at room temperature for 12 to 24 hours.
4. Strain the mixture through a coffee filter or fine-mesh sieve, discarding the grounds.
5. Serve over ice, diluted with water or milk to taste.

The Future of Cold Brew in India

As awareness of cold brew coffee grows, the demand for cold brew beans among Indian consumers is also rising. Specialty brands are emerging with unique blends and flavors, from single-origin beans to experimental infusions with spices and fruits. Ready-to-drink cold brew in bottles or cans is becoming more widely available for those who don’t have time to brew at home. As Indian consumers shift towards quality and flavor in their coffee choices, the growth of cold brew coffee is expected to continue expanding.

Conclusion

Cold brew coffee has carved out a niche in the Indian market as a refreshing, delicious beverage with appeal to a new generation of consumers. Quality beans, innovative roasting styles, and the convenience of home brewing have contributed to the success of cold brew in India. As this trend grows, it promises new opportunities for coffee growers, roasters, and coffee enthusiasts to fully appreciate this versatile drink.